Tuesday, April 30, 2013
Monday, April 29, 2013
Taco Bell introducing the German market
Dear students and consultants,
Our team consists of:
The company for our study is "Yum!". We want to work on the internationalization of Taco Bell.
We decided to enter the German market.
In order to get an idea about the brand, the image and promotion, find attached an advertisement of Taco Bell targeting US consumers. The clip has been introducing to the public during the super bowl 2013.
Our team consists of:
- Scarlet Caspersen
- Clémentine Chevallier
- Marc Daguillon
- Christian Niemann
The company for our study is "Yum!". We want to work on the internationalization of Taco Bell.
We decided to enter the German market.
In order to get an idea about the brand, the image and promotion, find attached an advertisement of Taco Bell targeting US consumers. The clip has been introducing to the public during the super bowl 2013.
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