Monday, April 29, 2013

Taco Bell introducing the German market

Dear students and consultants,

Our team consists of:
  • Scarlet Caspersen
  • Clémentine Chevallier
  • Marc Daguillon
  • Christian Niemann

The company for our study is "Yum!". We want to work on the internationalization of Taco Bell.
We decided to enter the German market.

In order to get an idea about the brand, the image and promotion, find attached an advertisement of Taco Bell targeting US consumers. The clip has been introducing to the public during the super bowl 2013.







3 comments:

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